Wondering how holographic technologies can be used to improve your corporate events? Holographic technology is not new anymore, but breakthroughs are still being made in its application. The events sector of Dubai is already releasing the potential of the hologram for events in creating a memorable attendee experience. Keep reading to learn about the 10 ways to use holograms in your corporate events in Dubai.
Holographic technology is gaining immense popularity in Dubai. Strategic initiatives such as Smart Dubai and Dubai Future Foundation greatly promote technological innovation. Immersive technologies are significantly valued as experiential marketing and advertising solutions.
Immersive technologies are also used for improving attendee experience in the events industry. Dubai is a popular destination for corporate events and trade exhibitions. More than 375 events were hosted in Dubai World Trade Centre alone in 2024. So, holographic technologies are being used to make corporate events more immersive and memorable.
How To Use Holograms In Corporate Events & Trade Shows
Here are some common innovative ways to use holograms for events to improve the guest experience.
Idea 1- Holographic Keynote Speakers
Holograms can be used to present keynote speakers at events. It involves projecting 3D images of speakers. 3D images of the speaker’s avatar can also be projected. So, the speaker can appear on the stage from any part of the world.
Highly-renowned people, especially the influential ones, add prestige to their organisation. Using holograms to present the keynote speakers ensures that they appear before the audience regardless of physical distance. It can also help save travel costs, particularly if the speaker’s physical presence does not make much impact on guests.
A hologram box was used for 4K video conferencing during GITEX Global 2024. It was a collaboration between IAORA hologram and TrueConf video conferencing technologies. The box displayed realistic full-size holograms of remote speakers.
Idea 2- Product Launches In 3D
Holograms are an immersive way to showcase new products. Hence, they are appealing solutions for product launches. Holographic displays make it possible to present products in a dynamic way. It means that you can rotate and zoom life-sized 3D projections.
The nature of dynamic holography makes them ideal for launching products like cars and fashion items. Tech products and medical equipment also benefit from dynamic presentations.
Holographic technology has evolved, and projections are no longer static. Audiences or presenters can interact with holographic elements, making the product presentations more dynamic than ever before. And such product launch events also create social media buzz and attract media attention.
Idea 3- Holographic Brand Ambassadors/ Mascots
Holographic technology has made it possible to use a virtual mascot for welcoming attendees. You can use the 3D projection of a real person or an animation. This will increase engagement. It will also bring a personality to your event. As a result, your events will be more memorable for attendees.
You can combine the hologram for events with Mixed Reality (MR) technology. This will make engagement between mascots and attendees dynamic. Voice commands and motion sensors can be equipped to enable interaction between holographic mascots and real attendees. The personality and style of the virtual mascot can also be customised to reflect brand values.
Idea 4- Interactive Holographic Presentations
You can use holograms to create more interactive presentations. Traditional presentations involve static slides. However, both understanding and engagement of attendees can be improved using 3D floating visualisations.
Events management in UAE with the goal of making attendees understand something can benefit from holographic presentations. 3D holographic presentations make it easy to convey complex information in a way that can be understood by audiences.
Virtual On has already organised an event involving holographic speakers and presentations in Dubai. The event involved a speaker from the United States presenting at a corporate event in Dubai via holographic projections. The purpose of the event itself was to demonstrate expertise and potential in holographic projection technology.
Idea 5- Immersive Hologram Booth Displays
Holographic displays can be used in trade show booths. These booths can draw the attention of audiences from across the floor. Attendees can interact with holographic 3D models of products at the booths. They can check out product design, features, and interaction experience at their own pace.
Hologram booths not only help showcase products, but also create a chance for attendees to experience them. You no longer need to have the actual physical product in place. This way, you can also avoid shipping and logistics expenses.
Idea 6- Holographic Wayfinding & Event Maps
Holographic wayfinding systems can be used for creating interactive event maps. It involves displaying digital signage to help with navigation in a variety of environments. So, holograms for events can be used for setting up an interactive help desk.
The help desks can also be equipped with multilingual hologram assistance. This can make it easy for international audiences to navigate the event venue. Moreover, the presence of holographic interactive help desks and directional signage can add a feel of luxury-tech to your corporate event.
Idea 7- Holographic Entertainment Segments
You can use holograms for events to set up entertainment segments in the venue. This can be a dynamic approach to incorporating branded content in corporate events. Holographic entertainment segments are ideal for corporate events involving a retreat. You can also use holographic entertainment segments to feature popular artists and traditional shows at the end of events.
Event attendees in Dubai do enjoy cultural and entertainment events. For example, 250,000 attendees showed up at Dubai Opera in 2025. This has been the largest number of attendees in a season.
Idea 8- Hybrid & Virtual Event Integration
Holographic technology can be used for bridging virtual and physical events. Holograms can make remote panelists and speakers appear on stage. Projected 3D images of speakers enable both virtual and in-person interaction.
Interactions with holograms are more immersive and dynamic compared to interactions over video conferences. This further enhances the credibility of virtual events. Attendees would no longer feel that a remote speaker is not present in the event venue.
Idea 9- Augmented Holograms + Gamification
Holograms for events are also transforming how exhibition stand builders and corporate events are planned. Holograms can be combined with Augmented Reality (AR) to create interactive games. Enabling such gamification in corporate events can help create memorable experiences for guests.
Gamification lets attendees interact with each other in an exciting way. It also creates a rich band experience for them. The games can also be designed to make attendees learn more about the brand and its products.
Idea 10- Holographic Awards & Recognition Ceremonies
Holograms can be used for virtually running awards and recognition ceremonies. You can create a dramatic stage with floating graphics of the awards. You can make the sessions more engaging by customising the holographic trophies.
The holographic award ceremonies can be held in conjunction with other corporate events. So, this can be an interactive way to celebrate the achievements of key people in the organisation.
Checklist: What You’ll Need To Get Started
If you are ready to adopt holograms for events, here are the things that you will need to get started.
| Requirement | Details |
| Hologram type | LED fan: Suitable for permanent and brighter displays.Box display: Suitable for a diverse application due to versatility.Projection mapping: Suitable for temporary application due to portability and scalability. |
| Content | 3D assets: Digitally created, pre-rendered 3D models with specific textures and physical properties. Volumetric videos: Recorded 3D videos of real subjects or objects, thus offering a realistic representation. |
| Tech partner | Events organiser in Dubai with hologram-related experiences. |
| Venue readiness | Lighting : Need to avoid diffuse ambient light to prevent obscuration of the holographic image. Spacing: Need to prepare a venue for optimal distance between the projector and the display medium Power- Supply: A Power supply will be needed to operate electronic components and computer interfaces. |
| Budget | Depends on scale and interactivity. |
Ready To Use Holograms For Corporate Events?
Holograms are not just tech gimmicks. The technology can elevate your brand story, amaze your audience, and position your brand as forward-thinking. In Dubai, innovation meets glamour. So, it’s time for your corporate event to make a holographic statement. Reach out to a reliable corporate events organiser in Dubai today.